Year
2025
Hollister - All Points East
This was an opportunity to bring Hollister's world to life through an experience rooted in music, self-expression and connection.
As EMEA Hollister's first men's-only influencer event, we brought together 8 local creators, including ASOS talent, with a combined reach of over 3 million, for an exclusive experience at All Points East.
The experience was designed to feel like an extension of the Hollister brand. From festival-inspired invitations and curated gifting, every touchpoint contributed to a cohesive brand experience that creators could engage with and share authentically.
