Year
2025
Hollister - Lake Life
For Hollister’s “Lake Life” retreat, I worked on the creative for a 3 day lakeside experience hosted in the German countryside.
14 influencers, with a combined reach of 8.3M, were invited to take part in activities such as al fresco BBQs, boat rides, outdoor picnics, and yoga sessions.
Designing alongside Natalie, we developed a visual identity that captured the essence of Summer.
Each influencer received a postcard-style thank-you note inspired by collectible memories, this was placed in their room with curated summer goodies such as; a disposable camera, a fan, stickers, and Hollister products.
I also developed menus for lakeside picnics and farm-to-table dining, along with a special menu dedicated to 2025’s signature beverage: matcha.
Across the property, we introduced outdoor signage to guide guests and tie the environment back to the creative theme.
Details such as branded ice lollies, poolside towels, and yoga mats helped reinforce a cohesive blue-and-yellow palette drawn from moments at the lake.
Graphic Design: @marinafdezsilva + @_natalietodd
Copy and Art Direction: Hollister Creative Team