Year
2026
Hollister x Rising Ballers
Creative Concepting, Art Direction, Illustration, Animation, Production & Event Design.
To celebrate the Hollister x Rising Ballers partnership, I developed the creative identity for a football-inspired event hosted at Hollister's Regent Street flagship store in London. Created around the growing excitement surrounding international football and a predominantly male audience, the campaign blended sport, street culture, and community to create a memorable in-store experience.
I developed a visual language inspired by London landmarks, football iconography, and the partnership's shared connection to youth culture. The creative system was designed to be flexible across physical, digital, and experiential touchpoints, ensuring a cohesive customer journey before, during, and after the event.
I created a suite of 12 bespoke illustrations that formed the foundation of the campaign identity. These assets were animated and deployed across in-store screens, social content, email marketing, event communications, and retail environments. The illustrations were also adapted across a range of branded merchandise and event collateral, including custom footballs, tote bags, stickers, signage, and experiential installations.
In total, the project delivered more than 35 creative assets, establishing a consistent visual language that connected every touchpoint of the customer experience.
