Year
2026
Abercrombie & Fitch - Bespoke Ramadan Windows
Creative Concept, Visualisation, Production and Sourcing for Dubai Mall and Mall of the Emirates
Developed and delivered a bespoke Ramadan retail activation for Abercrombie & Fitch across Dubai Mall and Mall of the Emirates. The installation transformed the store environment through custom foil arches, draped window treatments, lanterns, and crescent motifs, creating a premium and culturally relevant customer experience that celebrated the season while remaining true to the brand's identity.
Created concept visuals and customer-facing mockups to communicate the creative vision and support stakeholder approvals. Managed production and sourcing of bespoke visual merchandising elements, translating design concepts into large-scale retail installations across two of the region's highest-profile shopping destinations.
Graphic Design: @marinafdezsilva + @_natalietodd
Copy and Art Direction: Hollister Creative Team